Canva
What it does well
- Very fast, template-based production
- One-click adaptation to every size
- Consistency with the brand kit
How I use it
- Vertical creative variants for Meta/Instagram
- Every ad size from a single visual
- Client presentations and report visuals
An honest read
Limits
Templates are fast but heavily used; seeing the same layout in a competitor's post is common, and it costs the brand its distinctiveness. Its copy generation stays shallow — writing the ad copy elsewhere and bringing it in gives better results. On complex layouts, design control lags behind professional tools.
When I switch to another tool
If the image needs to be original and arresting, Midjourney. For teams standardised on Adobe, Adobe Firefly. I write the ad copy in Claude and bring it into the design.