Notes fromexperience.
On Google, Meta, SEO and AI tools; what I learn in the field, in short, actionable posts.
How to recover a disabled Instagram account: a step-by-step appeal guide
Panic, sending the same appeal twenty times, and scammers selling 'account recovery' — the three things that kill a reinstatement. The real process: diagnose the state, gather evidence, file one strong appeal through the right channel, and don't miss the deadlines.
How to keep your Instagram account from being disabled: a prevention system for brand accounts
Account safety is not a one-time setting; it's a routine. On every brand account I manage I set up the same checklist: access architecture, behaviour limits, content compliance, identity readiness and regular audits. This article contains the whole routine.
What is actually wrong with disabled Instagram accounts? What the system really looks at
I've managed brand accounts for years, and very few disabled accounts are closed 'out of nowhere'. Most carry months of accumulated signals: third-party tools, non-human behaviour patterns, copyright and policy strikes. Seen from the system's side, the picture becomes clear.
Bidding on competitor brand names: it may be legal — but is it strategically smart?
"Let's bid on the competitor's name and steal their traffic" — sounds cunning; the calculator disagrees. Quality-score penalties, retaliation spirals and non-converting intent: the true cost sheet of competitor bidding, and the narrow scenarios where it works.
Running Performance Max in four countries at once: why one account doesn't work
What I learned at Goldia was simple: the stronger the automation, the cleaner your signal has to be. Feed PMax mixed country signals and it optimises the average.
Changing strategy a week before Black Friday: the invoice for resetting the learning phase
Putting an account into 'learning' while the year's most expensive traffic flows is like studying on exam morning — good intent, disastrous timing. The real calendar of seasonal prep, and what to touch (and not touch) as the big day approaches.
Fifteen campaigns in one account: when splitting means control, and when it slaughters learning
The account-structure debate is stuck between two poles: 'split everything for control' vs 'consolidate everything so the machine learns'. Both are wrong without context. On the single legitimate reason to split, and the consolidation test I run on inherited accounts.
What the "SEO is dead, AI took over" crowd misses: no answer gets written without sources
AI Overviews reduce clicks — that part is true. The conclusion that SEO is dead is not. The game didn't end; the scoring system changed. From my news-site and e-commerce work: what actually died, and what became more valuable.
The right way to "give the agency access": a password-free delegation setup
The most common agency onboarding is still passwords sent over WhatsApp. It's a security disaster and — less understood — an asset-ownership disaster. I've seen what happens to brands whose ad account lives in the agency's Business Manager.
Closing the signal gap on Meta: why Pixel + Conversions API are both a must now
After the iOS changes, browser-side alone isn't enough. Server-side events, deduplication and event match quality: the setup I've made standard on my Meta accounts.
Getting forms filled is easy, selling is hard: the real cost of the wrong KPI in lead gen
You can halve your cost per lead and ruin the business — it happens every day. Why cheaper forms mean worse quality, which KPI buys which behaviour, and how to build the feedback loop: from my work in education and healthcare.
The number-one cause of Merchant Center suspensions: not taking price and availability mismatches seriously
When Shopping traffic stops, e-commerce revenue drops instantly — and Merchant Center suspensions are rarely 'unfair'; they're the delayed invoice of feed indiscipline. On the misread warning system and the feed routine I run.
Automating an ad manager's week with AI: beyond the chat
Let the Monday report draft be ready on its own, search-term cleanup wait for approval, variants of the winning creative already generated. The routine I built with Claude's Projects, Artifacts and Scheduled tasks.
Why do healthcare ad accounts keep getting suspended? The cost of reading the policy afterwards
Running healthcare ads is like walking a minefield — except the mine map is open source. Most accounts die not because the policy is unknowable, but because it's left for later. Distilled from my Hepa Allergy and clinic work.
When you say "conversions are up" in GA4, do you know what you're counting? Double-counting and attribution traps
When Google Ads reports 120 conversions, GA4 87 and Meta 95 for the same month, which is right? All three — because each counts a different thing. Why the numbers never match, and which number to use for which decision.
The "apply recommendations" reflex in Google Ads: which ones serve you, which serve Google?
Pushing optimization score to 100 is not a measure of success. Not every row in the Recommendations tab serves the same goal: some improve your account, some just increase your spend. Here's how I tell them apart.
Advertising in healthcare: bringing appointments without tripping over policy
In clinics and wellness brands one wrong word puts the account at risk. The checklist and measurement setup I used for Dr. Burak Ayhan and Tamay Akademi.
Why scaling budget on ROAS sinks accounts: nobody measures marginal ROAS
"ROAS is 8, let's double the budget" is the industry's most expensive reflex. Average ROAS and the ROAS of the last lira spent are not the same thing — and we make budget decisions looking at the wrong one.
The speed–revenue balance on a news site: why more ads can mean less money
What I learned managing SEO and monetisation together at Magazin Burada: RPM alone lies. Discover, Core Web Vitals and ad placement have to be read on one dashboard.
The "Advantage+ fixes everything" fallacy: automation amplifies whatever you feed it
Advantage+ isn't a bad product; it's a misunderstood one. Those who switch to automation and step aside don't notice the system scaling up their own mistakes. Here's what automation actually takes over — and what must remain with you.
A lead ≠ an application: measuring conversion in the right place in higher education
The person who fills the form and the one who completes the application aren't the same. How measuring through to the CRM changed budget decisions at Bay Atlantic University and Berlin International University.