Make
What it does well
- No-code integration (Make, Zapier) or open source (n8n)
- Embedding AI steps in the flow
- Connecting to any platform via webhooks
How I use it
- Form/WhatsApp lead → CRM → notification → reply draft
- Routing Google Ads Scripts alerts to Slack/WhatsApp
- Automatic distribution of the weekly report
An honest read
Limits
Easy to build, hard to keep alive. When a platform changes its API the flow usually breaks silently; without error alerts you find out weeks later, from a report with holes in it. Pricing is per operation: a setup that looks cheap at low volume produces a surprise invoice once lead counts rise. On critical flows I always add an error alert and a monthly check.
When I switch to another tool
If the flow only touches Google tools, Apps Script or the built-in connections on the Gemini side are less brittle. I don't hand steps that need judgement to automation; I set up a scheduled task in Claude and leave the output for human approval.