ElevenLabs
What it does well
- Natural, multilingual voice
- Fast production and revision
- A consistent brand voice
How I use it
- Video ad voice-overs for different markets
- Narration in short video creatives
- Training/intro content
An honest read
Limits
Stress and intonation in Turkish are usually right, but abbreviations, numbers and brand names need manual correction — preparing the script to be read is a job of its own. Emotional transitions can still fall flat, and listeners notice it over a long narration. I only use voice cloning with the explicit consent of the voice's owner, and in client work I want that in writing.
When I switch to another tool
I pair it with Runway for the video and Canva Magic Studio for the edit and subtitles. I first rewrite the script for the ear in Claude; copy written to be read sounds artificial when spoken.