SEO is not traffic, it is revenue.
I treat search as a revenue channel, not a vanity metric: technical foundations, content architecture, authority building and business-level measurement. From a US-based SEO agency to news publishers and multi-market e-commerce — and into the AI Overviews era.
In the field, on three different fronts.
A US-based SEO agency
At Web20Ranker I ran SEO workflows for an international client portfolio: from audits to local search, from authority building to reporting. Defending results to native-English clients in the English-speaking market is the experience that built my SEO discipline.
News SEO and monetisation
At Magazin Burada I managed the publisher side: Discover and news-search visibility, the delicate balance between site speed and ad revenue, and content cadence. Publisher SEO is the fastest-feedback school in the industry.
Multi-market e-commerce
On e-commerce brands running across countries I connected SEO and paid channels into one growth system: hreflang architecture, product page templates, and managing feed-driven organic visibility (shopping experiences) together.
Four pillars, one system.
Technical foundation
Crawlability, indexation, site speed, structured data, international architecture (hreflang, canonical). If the foundation is weak, every hour spent on content is wasted — which is why every engagement starts with an audit.
İçerik mimarisi
Not keyword lists but topic clusters: page types mapped to search intent, an internal linking network where pages feed each other, citable first-hand experience instead of copyable information. This very site is a living example of the approach.
Authority building
A sustainable link profile: digital PR, visibility in industry sources, work that grows brand search. The shortcut is bought links, and their invoice always arrives late — I do not take that road.
Measurement and business outcome
Not a rankings report but a revenue report: organic traffic's contribution to conversion and revenue, share tracking by query type, cannibalisation analysis against paid search. That is the language SEO speaks at the management table.
AI Overviews reduce clicks; they make authority more valuable.
Synthesis engines produce answers from sources and do not cite mediocrity. That is why my strategy evolved from "how do I rank" to "what am I producing that machines will be forced to cite when they write the answer". I unpacked this shift in my AI Overviews article in detail.
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