Problem, approach, result.
Paid media and SEO work across 6 countries and 20+ brands. Filter by channel or brand; each card opens a full case study.
Goldia — jewellery e-commerce scaling across the US, UK, Canada and Australia
We turned a mixed-market Google & Meta structure run from a single account into a system that scales separately in four markets, with country-level account architecture, a clean Merchant feed and a Performance Max + Advantage+ mix.
Bay Atlantic University student acquisition
A Google + Meta funnel from awareness to application for international applicants and programme-page SEO; application and CRM conversions tracked in a single measurement stack.
Berlin International University
Programme-based search + social campaigns in Germany and target countries; SEO content plan.
Retrobird — two markets, one measurement stack
Separate account logic for Turkey and Europe, shared GA4/GTM; ROAS-driven creative testing loop.
Saloni — paid media + SEO in the US market
Acquisition with Google Shopping and Meta Advantage+; technical SEO and category content in parallel.
HollyLolly growth programme
Paid and organic channels managed under one plan; seasonal campaign calendar.
Hakan Mücevherat
Search + social for high-basket products; retargeting and catalogue campaigns.
Riola Travel — Google Ads in Thailand
Budget plan by seasonal curve; tour- and destination-based search campaigns.
Web20Ranker — technical SEO audit and authority framework
A standard audit template, priority matrix and link-building strategy for the agency's client accounts.
Multi-market measurement stack template
GTM container template, GA4 event plan, Meta CAPI; fast and consistent setup for every new brand.
Concentrix — campaign operations standards
Training set, checklists and reporting cadence for newcomers.
My first campaigns
Social media and search for Unreal Engine Turkey; my career's first reports.
Hepa Alerji — three-channel growth in allergy-friendly products
Shopping + Meta catalogue for HEPA air purifiers and anti-allergen bedding; SEO content calendar aligned with the allergy season.
Mare Deluxe Residences — seasonal booking campaigns
Pre-summer demand capture, wedding/event segments and remarketing; Google + Meta.
Magazin Burada — organic traffic and ad-revenue management
News SEO (Discover, Top Stories), site speed and ad-placement optimisation; revenue/RPM-driven monetisation management.
Dr. Burak Ayhan — Google & Meta for a holistic medicine clinic
Search + social campaigns compliant with healthcare ad policies; appointment and WhatsApp conversion tracking.