Perplexity
What it does well
- Sourced, current answers
- Competitor and market research
- Quotability: your brand appearing in AI answers
How I use it
- Quick market and competitor scans when entering a new market
- Watching how client brands appear in AI answers
- Following industry news with sources
An honest read
Limits
It cites sources but doesn't weigh them. A page written for SEO and an industry report can appear in the same list with equal confidence; deciding which carries more weight is my job. It isn't built to produce long copy, hold a tone, or write a report from scratch — once the research is done you move to another tool.
When I switch to another tool
To turn research into a report, proposal or blog post I use Claude. If the output stays in Google Docs, Gemini. For a quick definition or summary, ChatGPT is enough.