Twelve years, role by role, result by result.

Head of Performance Marketing

Agency-side paid media, SEO and web management for 16 brands; six international (US, UK, Canada, Australia, Europe, Thailand), ten in the Turkish market. An e-commerce-heavy portfolio that also spans health, hospitality, media and legal.

Brands

Key results

Responsibilities

• Multi-market e-commerce accounts: country-level campaign structure, Merchant Center feed management, Performance Max and Advantage+ Shopping setups.
• Creative testing loop: weekly creative rotation and learning report on Meta; winning formats carried over to Google.
• SEO programmes: technical audit + category/content plan for HollyLolly, Saloni and Hepa Alerji; SEO advisory and ad-revenue (monetisation) management for Magazin Burada; website build and local SEO for Öner Hukuk.
• Local services and hospitality: booking/appointment-driven Google and Meta campaigns for Mare Deluxe (Bodrum), Helen Olimpos Konağı (Mardin), Dr. Burak Ayhan and Tamay Akademi; setups compliant with healthcare ad policies.
• Client communication: weekly performance meetings, monthly strategy report; working directly with founders and marketing teams on the client side.

Tools & methods

Related work

Senior Marketing Manager

I was responsible for student-acquisition marketing for two international universities (2025–2026): Bay Atlantic University (Washington DC, US) and Berlin International University (Germany). Google Ads, Meta Ads and SEO under one strategy and one measurement stack.

Key results

Responsibilities

• Student acquisition funnel: Google Search/PMax + Meta lead campaigns from awareness to application; segmentation by country and programme.
• SEO: programme pages and content strategy; keyword architecture based on international applicant queries.
• Measurement: tracking application-form and CRM conversions via GTM/GA4; channel-level reporting.
• Budget plan: seasonal budget allocation by academic calendar and weekly optimisation.

Tools & methods

Related work

SEO Adviser

Advisory role at a US-based SEO agency. Technical SEO audits, authority (link) strategy and content prioritisation for client accounts; methodology support for the agency team.

Responsibilities

• Technical SEO audits: crawling, indexing, site speed, structured data; actionable to-do lists.
• Authority strategy: competitor backlink analysis and link-building plans.
• Reporting: monthly visibility reports based on Search Console + Semrush/Ahrefs.

Tools & methods

Digital Marketing Specialist → Senior Digital Marketing Manager

From specialist to senior manager in seven years. Campaign operations for global clients as Digital Marketing Specialist in 2015–2019; team management, process design and performance reporting as Senior Digital Marketing Manager in 2019–2022.

Key results

Responsibilities

• 2019–2022 · Senior Manager: managing the digital marketing team, quality standards, client reporting cadence and escalation management.
• 2015–2019 · Specialist: setting up, optimising and reporting Google and Meta campaigns; remarketing and retargeting setups.
• Process: training and checklists for newcomers; repeatable operations.

Tools & methods

Intern → Junior Digital Marketing Specialist

Junior Digital Marketing Specialist (2014–2015) following the internship (2013–2014) that started within the university–industry cooperation programme. My career's first campaigns, first reports and first "why didn't they click?" question.

Responsibilities

• Operating social media and search campaigns; content and visual preparation.
• Weekly performance reports; basic analytics.

Tools & methods