Tools

The world's most used AI tools — and how I use them.

Each tool on its own page: what it is, what it does well, where it sits in my workflow. From chat assistants to image, video, voice and automation tools.

12tools

5categories

My AI skills →10 competency areas

ChatGPT

OpenAI · Generative assistant

The world's most widely used generative AI assistant. Text, analysis, code, image generation and web search in one interface; customisable for…

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Claude

Anthropic · Generative assistant · Agent

An assistant strong in long context, careful reasoning and file analysis. Projects for persistent context, Artifacts for report/dashboard/code…

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Gemini

Google · Generative assistant · Google ecosystem

Google's multimodal assistant; deep integration with Gmail, Docs, Sheets and Drive. Also the model family behind the AI features in Google Ads and…

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Microsoft Copilot

Microsoft · Generative assistant · Office

The assistant embedded in Microsoft 365: Excel, Word, Outlook, Teams. The most common AI surface in corporate environments; also connected to the…

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Perplexity

Perplexity AI · AI search

An AI search engine that cites its sources. Starting to replace classic search in research needing current information and in competitor/market…

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Midjourney

Midjourney · Image generation

The most widely used AI image generation tool. Brings speed to creative prototyping, concept visuals and ad variants; brand and rights checks require…

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Adobe Firefly

Adobe · Image generation · Design

Generative AI embedded in Photoshop, Illustrator and Express, with an emphasis on commercially safe training data. Generative fill, background…

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Canva Magic Studio

Canva · Design · Visual & video

Canva's AI toolkit: text-to-image, magic resize, background removal, video and presentation generation. The fastest creative production line for…

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Runway

Runway · Video generation

A platform that generates video from text and images and offers AI tools for video editing. For short ad videos, product motion and concept…

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ElevenLabs

ElevenLabs · Voice · Voice-over

Natural AI voice-over and voice cloning. For multilingual ad voice-over, video narration and audio…

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Notion AI

Notion · Knowledge management

Writing, summarising and Q&A inside the Notion workspace. Fast access to knowledge in team docs, client notes and process…

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Make · Zapier · n8n

Automation platforms · Automation · Integration

Automation platforms that connect apps and let you put AI steps inside the flow. Leads landing in the CRM, notifications, budget alerts, report…

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