SEO tools.
Organic visibility alongside paid media: technical health, content and authority. Search Console is the source data; Semrush and Ahrefs for competitor and keyword intelligence; Screaming Frog for technical crawls; PageSpeed for speed.
SemrushKeyword & competitor analysis
Keyword research, competitor visibility, site audit and rank tracking. I use it to build the organic plan together with paid keyword data.
- Keyword map and content gaps
- Competitor visibility and ad-copy tracking
- Rank tracking and site audit
AhrefsBacklinks & authority
Backlink profile, referring domains, content discovery and site audit. The main tool for authority strategy and competitor link analysis.
- Competitor backlink analysis
- Broken and lost link tracking
- Content gap analysis
Screaming Frog · PageSpeedTechnical crawl & speed
The tool that crawls the site like Google and lists technical issues (redirects, canonicals, titles, structured data); Core Web Vitals measured with PageSpeed/CrUX.
- Technical audit template
- Core Web Vitals improvement list
- Structured data validation
WordPress & site sideImplementation
Being able to implement SEO recommendations without waiting: WordPress setup, theme/plugin selection, landing page production, adding tracking code and schema at the HTML/CSS/JS level.
- Landing pages and fast templates
- Tracking codes and structured data
- Speed-focused plugin discipline
Tools produce hypotheses, Search Console decides
Semrush and Ahrefs give a read on competitors and backlinks, Screaming Frog handles technical crawling. But none of them shows your own data: which query you rank for and which page actually got indexed is something only Search Console knows. Tool output is a hypothesis; GSC is the verification.
How I work
Indexation first: if the page isn't in Google, the quality of the content is not even a question yet. Then intent match, then internal link architecture, and authority last. Projects that break this order and start by buying links mostly burn money, because a link to an unindexed page goes nowhere.
What I don't do
I don't treat a tool's “SEO score” as the target. That score is a marketing product, not a Google ranking signal. The target is query visibility and conversion.
Want to talk about a topic?
I'll walk you through how the approaches in these posts work on real accounts.