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Every platform, one system.
A short, honest guide to the properties I work with every day: what each one is, what it's good for and how I actually use it. From Google's ecosystem to Meta, LinkedIn, TikTok, Pinterest, X, Microsoft, programmatic and SEO tools.
Multi-channel performance view live sample data
ROAS4.6x▲ +2.1%
CPA27₺▼ −1.4%
Conversion rate3.1%▲ +0.6%
Organic clicks26.400▲ +4.2%
Charts use live-generated sample data to illustrate the approach; no real account data is shared.
Shared approach
Measure, build, test, scale.
01 · MeasureMeasurement first
GTM, GA4, pixel/CAPI, conversion actions. Optimisation on wrong data is not optimisation.
02 · BuildAccount architecture
Country, product group, brand/generic split; feed hygiene; bidding strategy.
03 · TestHypothesis → small test
Creative, audience, offer and message tests; success metric written up front.
04 · ScaleScale / kill
Scale what works, kill what doesn't, fast; weekly report, monthly strategy.
Platforms
Every platform on its own page.
Where did I use these tools?
Each platform's place in real work, across brands and case studies.