SEO Consulting

I treat SEO as a revenue channel, not a traffic number. A target of "this many visitors a month" says very little on its own; what matters is which intent lands on which page, and what we expect that page to do.

Who it is for

Sites with organic traffic that does not convert; sites that grew technically and lost their order; multilingual sites drowning in hreflang; and brands that exist in search results but are invisible in AI answers.

What I do

Technical audit. Indexability, robots and sitemap hygiene, canonical conflicts, duplicate content, redirect chains, international setup (hreflang reciprocity and x-default), Core Web Vitals and render-blocking resources. Every finding comes with a URL and a code example; I do not write "improve your content" style advice.

Architecture and internal linking. Which page targets which intent, whether orphan pages exist, where link equity flows. On most sites the biggest gain is not new content but connecting existing content properly.

Content strategy. Keyword clustering mapped to pages, cannibalisation cleanup, content-gap analysis, E-E-A-T signals. What not to write goes into the plan as much as what to write.

Structured data. Organization, Product, Article, FAQPage, QAPage, BreadcrumbList — delivered as ready-to-paste JSON-LD, not as a note saying "add schema".

AI search visibility. Citability in AI Overviews and language models: clear definitional sentences, question-and-answer structure, entity consistency, original data, AI crawler access and llms.txt. Related to SEO but not identical to it, so it gets its own checklist.

Measurement. Search Console and GA4 telling the same story, organic conversions that are genuinely organic, and a reported number that ties back to sales.

What I do not do

I do not build purchased link networks and I do not promise guaranteed rankings. I stay away from methods that move numbers briefly and sink the site at the next update — that risk belongs to the consultant, not the client, and since I will not carry it, I will not use those methods.

What determines scope

No fixed price. Scope is set by the site's page count and technical complexity, the number of languages and markets, whether content production is included (strategy only, or writing too), the publishing stack (static site, WordPress, custom), and reporting cadence. An audit can be a one-off; content and authority work need continuity.