HollyLolly growth programme
Paid and organic channels managed under one plan; seasonal campaign calendar.
My roleHead of Performance Marketing
Period2023 — 2024 · Adsaturn
ChannelsGoogle Ads · Facebook Ads · SEO
BrandHollyLolly →
06
E-commerce · Google, Meta, SEOProblem
Where it started.
Channels ran at different times, with different messages and unaware of each other; during sale periods ads and site content didn't match.
Approach
Step by step.
One campaign calendar
Shared season calendar for Google, Facebook and SEO content.
Technical SEO and category templates
Crawl/index fixes, category page templates.
Seasonal campaigns
Shared creative and offer plan for sale periods.
Result
What changed.
Channels started speaking the same calendar; in sale periods ads, site and organic content gave the same message.
3Channels · one calendar
1Category template
12Month plan
Learnings
Lessons.
- A calendar is the cheapest optimisation. Aligning channels on the same date earns more than most bid tweaks.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.