Unity · Unreal Engine Turkey
The start of my career within the university–industry cooperation programme: operating social media and search campaigns, content and visual preparation, first performance reports.
Year by year, piece by piece.
Game technology · BAU COOP · Istanbul
What made this hard
This was work I did in 2013, with almost no budget and a Turkish game-developer audience that was still very small. Scaling with advertising wasn't an option; the only route to growth was the community itself. That meant tracking by hand whether each piece of content did anything at all.
What I prioritised
This is where I learned to measure. I followed which post brought attendance to which event, one by one, and didn't repeat what didn't work. Having no budget turns out to be good discipline: you have to show what every decision returned. The measure first, spend second habit I still apply on large accounts started here.
