Concentrix
Seven years; from specialist to senior manager. Digital marketing operations for global clients, team management, quality standards and performance reporting.
Year by year, piece by piece.
Global business services (Webhelp) · Istanbul · global clients
What made this hard
Several global clients, several specialists and several time zones at once. At that scale the real risk isn't a bad campaign, it's inconsistency: the same work coming out at two different quality levels in two people's hands. As long as quality depends on the individual, results get worse as the team grows.
What I prioritised
What seven years taught me was to standardise not the campaigns but the way campaigns get built. We produced training sets, handover checklists and account-opening templates, so a new specialist worked inside the same framework from day one. My strictness about account access and handover comes from there.
