Riola Travel — Google Ads in Thailand
Budget plan by seasonal curve; tour- and destination-based search campaigns.
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Travel · ThailandProblem
Where it started.
Thailand's tourist season and the source markets' holiday calendars are completely different from Turkey's; a standard monthly budget plan missed the weeks with demand and spent in the weeks without.
Approach
Step by step.
Search campaigns
Campaign structure by destination and tour type, multilingual ad copy.
Seasonal budget plan
Ad scheduling by high/low season and source-market time zones.
Result
What changed.
Budget moved to the weeks with demand; ad scheduling by source-market time zone cut waste.
1Channel · Google Ads
2Season plans
NDestination-based campaigns
Learnings
Lessons.
- Seasons aren't local. Plan by the target market's calendar, not your own.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.