Web20Ranker — technical SEO audit and authority framework
A standard audit template, priority matrix and link-building strategy for the agency's client accounts.
Where it started.
Audits written from scratch for every client were inconsistent and time-consuming; recommendations weren't prioritised by feasibility and impact.
Step by step.
Audit template
Standard checklist under crawl, indexing, speed, structured data and content headings.
Priority matrix
Action ranking with an impact × effort matrix; one-page summary for the client.
Authority strategy
Competitor backlink analysis and link-building plans; monthly visibility report.
What changed.
Audits became repeatable; clients started seeing what to do and why on a single page.
Lessons.
- An audit is an action list. Deliver a ranked to-do list, not a list of findings.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.