Tamay Akademi
Lead and community growth with Meta Ads; session and event-driven campaigns.
22
Wellness · Leads & CommunityProblem
Where it started.
In jewellery the decision takes long; a first-visit purchase is rare. Without a re-engagement setup, every search campaign was losing the visitor.
Approach
Step by step.
Lead campaigns
Meta lead forms and WhatsApp flows for sessions and intro events.
Community growth
Instagram-led content support and engagement campaigns.
Quality split
Judging leads by what they turn into, not by how many arrive.
Result
What changed.
The path from first visit to purchase was closed with remarketing; cart-abandon audiences became the most efficient segment.
2Campaign objectives
2Contact channels
2023Start
Learnings
Lessons.
- Form count is an intermediate metric, not a result. A setup that produces cheap leads is the expensive one if they never turn into sessions.
- In wellness, curiosity comes before the sale. Direct sales language meets resistance in this category; intro events and content carry the step before buying.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.