Oppo Moda
Sales-driven management with Google Ads; Shopping, search and remarketing.
21
Womenswear · Shopping & RetargetingProblem
Where it started.
In jewellery the decision takes long; a first-visit purchase is rare. Without a re-engagement setup, every search campaign was losing the visitor.
Approach
Step by step.
Shopping and search
Product-category structure; budget aligned to promotion periods.
Remarketing
Dynamic remarketing for visitor and basket audiences.
Audience separation
Managing basket abandoners as their own segment.
Result
What changed.
The path from first visit to purchase was closed with remarketing; cart-abandon audiences became the most efficient segment.
3Campaign types
2Remarketing audiences
2023Start
Learnings
Lessons.
- Basket abandoners deserve their own segment. Collapsing every visitor into one audience puts the strongest signal in the same bag as the weakest.
- A promotion period changes structure, not just budget. Running the same setup through a discount window turns into chasing revenue without watching margin.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.