Magazin Burada — organic traffic and ad-revenue management
News SEO (Discover, Top Stories), site speed and ad-placement optimisation; revenue/RPM-driven monetisation management.
Where it started.
On a news site traffic and revenue aren't the same thing: too many ads slow the site, slower speed hurts Discover visibility and traffic. Without balance, the two eat each other.
Step by step.
News SEO
Discover and Top Stories visibility, structured data, internal linking, publishing rhythm.
Core Web Vitals
Ad load order and template optimisation; the speed–revenue balance.
Monetisation
AdSense/programmatic placement tests, RPM tracking.
What changed.
Traffic and revenue started being watched on the same dashboard; ad-placement decisions were made with RPM and speed considered together.
Lessons.
- RPM alone lies. A short-term revenue bump can turn into long-term traffic loss.
I wrote in detail on the blog about the thinking behind this case:
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.