Dr. Burak Ayhan
Acupuncture, mesotherapy and holistic medicine clinic. Appointment-driven Google Ads and Meta Ads compliant with healthcare ad policies; appointment and WhatsApp conversion tracking.
Year by year, piece by piece.
Holistic & Functional Medicine · Kadıköy, Istanbul
What made this hard
In healthcare the real constraint isn't budget, it's policy. Platforms review claims in the copy, the targeting setup and sometimes the landing page itself; an account that crosses the line once can be shut down without warning. I've collected the reasons accounts get closed in a separate piece.
What I prioritised
I wrote the copy claim-free from the start: no promised outcomes, no comparisons, no patient statements. On search I focused on high-intent queries that don't trip policy; on Meta the campaigns were tied to appointment requests. I've set out the practice of writing policy-compliant ads in detail. In this category, moving slowly and compliantly is cheaper than growing fast and losing the account.
