Dr. Burak Ayhan — Google & Meta for a holistic medicine clinic
Search + social campaigns compliant with healthcare ad policies; appointment and WhatsApp conversion tracking.
My roleHead of Performance Marketing
Period2024 · Adsaturn
ChannelsGoogle Ads · Meta Ads
BrandDr. Burak Ayhan →
16
Health · Appointment-drivenProblem
Where it started.
Ad policies in healthcare are strict; one wrong phrase puts the account at risk. At the same time the conversion is usually a phone call or WhatsApp, not a form — and if unmeasured, the campaign flies blind.
Approach
Step by step.
Policy-compliant search
Treatment/clinic searches, copy cleared through eligibility checks.
Meta appointment campaigns
Informative creatives, lead form and WhatsApp flows.
Conversion tracking
Tracking phone, WhatsApp and form conversions with GTM.
Result
What changed.
The channel and message that bring appointments became clear; tracking WhatsApp conversions changed budget decisions.
2Channels
3Conversion types · phone, WhatsApp, form
1Policy checklist
Learnings
Lessons.
- In healthcare, trust comes before the click. A creative that gives the right information both complies with policy and converts.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.