Hepa Alerji
Turkey's allergy-friendly online store: HEPA air purifiers, anti-allergen bedding, dehumidifiers. I managed Google Ads, Meta Ads and SEO under one plan aligned with the allergy season.
Year by year, piece by piece.
Health E-commerce · Turkey
Shopping + search structure
Product-category campaigns, compliant copy with no health claims
Meta catalogue & retargeting
Product catalogue, informative creatives, cart-abandon audiences
SEO content calendar
Informational content and category pages aligned with pollen/allergy season
What made this hard
The products sit very close to the health category. An allergy product's description can easily be read as a health claim, which puts both ad approvals and the Merchant Center feed at risk. A single product description can get the whole feed suspended — I've compiled the reasons for suspension separately.
What I prioritised
We built the feed claim-free from the start: descriptions explain how a product is used, not what it cures. I split the Shopping and search structure by product group, and on Meta tied catalogue and remarketing to the repeat-purchase cycle. The SEO content calendar was built ahead of seasonal allergy searches, so the page is already in place when demand arrives.
