Hepa Alerji — three-channel growth in allergy-friendly products
Shopping + Meta catalogue for HEPA air purifiers and anti-allergen bedding; SEO content calendar aligned with the allergy season.
Where it started.
Demand for allergy products is seasonal and the need for information is high; the user wants to understand the problem first, then choose the product. Copy with health claims, meanwhile, gets caught by ad policies.
Step by step.
Shopping + search structure
Product-category campaigns, policy-compliant copy.
Meta catalogue & retargeting
Product catalogue, informative creatives, cart-abandon audiences.
SEO content calendar
Informational content and category pages aligned with pollen/allergy season; internal links from content to product.
What changed.
Information-seeking users were captured with organic content and routed to products; paid channels kicked in at season peaks.
Lessons.
- In health, content is trust. What sells the product is content that explains the problem correctly.
- Policy compliance from day one. A rejected ad is a lost season week.
I wrote in detail on the blog about the thinking behind this case:
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.