Magazin Burada
Entertainment, TV, fashion and lifestyle news publisher. News SEO (Discover, Top Stories), site speed and ad-placement optimisation; RPM-driven management of ad revenue (AdSense/programmatic).
Year by year, piece by piece.
Digital Media · Turkey
What made this hard
On a news site two goals pull directly against each other: ad revenue wants more ad slots, search visibility wants a faster page. Raise ad density and Core Web Vitals fall; when speed falls traffic drops; when traffic drops so does revenue. I've taken up that balance in a separate piece.
What I prioritised
Instead of removing ad slots we changed the loading order: the first visible part of the screen arrives fast, the revenue-generating slots sit lower and load late. In news SEO, freshness and structure matter as much as speed, so category architecture and the content update rhythm were built around that. In the AI Overviews era that structure matters more, not less.
