Öner Hukuk ve Danışmanlık
A firm practising divorce, tenancy, inheritance, criminal and labour law. WordPress website build, service-page architecture and local SEO (including Google Business Profile).
Year by year, piece by piece.
Law Firm · Bakırköy, Istanbul
What made this hard
In law, demand is local and intent is high, but the way you can speak is restricted: professional ethics rule out promised outcomes, comparisons and client testimonials. The easiest marketing levers for standing out are closed here. What's left is stating the practice areas clearly and being findable.
What I prioritised
We started with structure rather than ads. The website was built so each practice area has its own page in its own language, and a visitor sees the subject they came for on the first screen. On the local SEO side, location signals, the business profile and content structure were handled together for Bakırköy and the surrounding area. In this category durable visibility is a firmer foundation than advertising.
