Mare Deluxe Residences
Suite, villa and residence accommodation in Bodrum's Küçükbük bay; beach restaurant, spa and event spaces. Google + Meta campaigns with pre-season demand capture, wedding/event segments and remarketing.
Year by year, piece by piece.
Luxury Hospitality · Bodrum, Gündoğan
What made this hard
In luxury accommodation the booking window is long but the season is short. A guest looks in May and decides in July; concentrate the budget inside the season and you've already missed the guest at the decision stage. Price isn't the deciding factor in this segment — imagery and trust are, which makes creative part of performance rather than decoration.
What I prioritised
I planned budget around the decision window rather than the season: demand is gathered before it, converted during it. On search, region and concept queries were separated by booking intent. On Meta, visual campaigns were built to show the property itself, and remarketing stayed open to follow the guest who looked and left all the way to the decision.
