Mare Deluxe Residences — seasonal booking campaigns
Pre-summer demand capture, wedding/event segments and remarketing; Google + Meta.
My roleHead of Performance Marketing
Period2024 · Adsaturn
ChannelsGoogle Ads · Meta Ads
14
Luxury hospitality · BodrumProblem
Where it started.
In luxury accommodation the booking decision is made early; advertising once the season starts is too late. Segments like weddings and events have an entirely different calendar.
Approach
Step by step.
Booking-driven search
Bodrum/Gündoğan accommodation searches, brand protection.
Meta visual campaigns
Pre-season awareness, wedding/event segment, video creatives.
Remarketing
Flows for site visitors and booking starters.
Result
What changed.
Demand was captured before the season started; the wedding/event segment became visible as a separate revenue channel.
2Channels
3Segments · holiday, wedding, event
1Pre-season plan
Learnings
Lessons.
- Luxury decides early. The ad calendar should follow the guest's decision calendar, not the property's opening date.
Behind the scenes
I wrote in detail on the blog about the thinking behind this case:
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.