Concentrix — campaign operations standards
Training set, checklists and reporting cadence for newcomers.
My roleDigital Marketing Specialist → Senior Digital Marketing Manager
Period2019 — 2022 · Concentrix (Webhelp)
ChannelsTeam management · Google Ads · Meta Ads
BrandConcentrix →
11
Process · TeamProblem
Where it started.
In a team working for global clients, quality depended on the individual; newcomers' learning time was long and error rates high.
Approach
Step by step.
Training set
Modular training content for campaign setup, optimisation and reporting.
Checklists
Standard check steps for setup and weekly optimisation.
Reporting cadence
Shared template and weekly rhythm for client reports; escalation flow.
Result
What changed.
Standard work was left to the system and thinking to people; newcomers' learning time shortened and quality became independent of the individual.
7Years · same company
2Promotions
1Operations standard
Learnings
Lessons.
- Clarity is the best management tool. If everyone knows what they're doing and why, escalations drop.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.