Öner Hukuk — website and local SEO
WordPress website build, service-page architecture and local SEO.
My roleHead of Performance Marketing
Period2023 · Adsaturn
ChannelsWebsite · SEO
20
Law Firm · Web & SEOProblem
Where it started.
In jewellery the decision takes long; a first-visit purchase is rare. Without a re-engagement setup, every search campaign was losing the visitor.
Approach
Step by step.
Website build
WordPress; page architecture by practice area, fast and mobile-friendly template.
Local SEO
Google Business Profile, plus content and structured data for service pages.
Content architecture
A separate page per practice area with an internal link structure.
Result
What changed.
The path from first visit to purchase was closed with remarketing; cart-abandon audiences became the most efficient segment.
5Practice areas
2Workstreams
2023Start
Learnings
Lessons.
- In law, page architecture comes before content. If someone searches "divorce lawyer" and no page answers that phrase, quality of writing cannot rescue it.
- Local SEO is more than a GBP listing. A Business Profile alone does not carry the work without service pages and structured data behind it.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.