Helen Olimpos Konağı
Booking-driven search and social campaigns; WhatsApp and phone conversion tracking.
My roleHead of Performance Marketing
Period2023 · Adsaturn
ChannelsGoogle Ads · Meta Ads
17
Boutique Hotel · Google & MetaProblem
Where it started.
In jewellery the decision takes long; a first-visit purchase is rare. Without a re-engagement setup, every search campaign was losing the visitor.
Approach
Step by step.
Search campaigns
Mardin boutique hotel searches, with budget planned against the holiday calendar.
Meta campaigns
Visual-led awareness and flows that route people to WhatsApp.
Conversion tracking
Making WhatsApp and phone actions measurable.
Result
What changed.
The path from first visit to purchase was closed with remarketing; cart-abandon audiences became the most efficient segment.
2Channels
2Conversion paths
2023Start
Learnings
Lessons.
- An unmeasured conversion gets the channel blamed. If most bookings come by phone and WhatsApp, no channel can be judged fairly until those are tracked.
- The season calendar comes before the budget. In a business with seasonal demand, a flat budget means too little in peak season and waste in the trough.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.