Luckyart
Shopping/PMax and Meta catalogue campaigns, planned around gift seasons.
My roleHead of Performance Marketing
Period2023 · Adsaturn
ChannelsGoogle Ads · Meta Ads
BrandLuckyart →
18
E-commerce · Feed & CatalogueProblem
Where it started.
In jewellery the decision takes long; a first-visit purchase is rare. Without a re-engagement setup, every search campaign was losing the visitor.
Approach
Step by step.
Merchant feed
Brand and category product groups; title and attribute corrections.
Shopping and PMax
Campaign architecture built to fit the feed structure.
Meta catalogue
Dynamic product ads and gift-season creative.
Result
What changed.
The path from first visit to purchase was closed with remarketing; cart-abandon audiences became the most efficient segment.
2Channels
3Campaign types
2023Start
Learnings
Lessons.
- The feed comes before the campaign. In Shopping and PMax the ceiling is set by feed quality; no bidding strategy compensates for a bad feed underneath it.
- Gift season is its own calendar. Demand for home and kitchen products is not flat; planning happens where product group and season intersect.
Shall we talk ?
I'd be glad to walk you through the details, the data and the decisions behind it.